It’s About Time

No-Compromise COtton UNDERTHINGS

Great-Looking Comfort – Designed From a Female Perspective

Rather than squeezing you into a shape never meant in nature, we chose to embrace the differences that make women real, powerful, and uniquely wonderful with a line of soft, cotton undergarments to better fit your body, values, and lifestyle.

These are the undies real woman have hoped for with the most comfortable fit, creative prints, and sophisticated color ways. Designed with natural fibers, our underwear are something to adore. Step into them, day or night, for the ultimate in comfort. Nurture yourself from the inside out with Dare Heart – soft and steadfast underthings – and let the revolution begin.


Dare Heart™ offers gorgeous colorways, amazing fit, and exquisite style to women of all ages and sizes.

Women will have four comfort styles to choose from: hipster, high-waist, bikini, and boy shorts. A movement brand that embraces personal authenticity, health, wisdom, body positivity, inclusivity, natural beauty, and equality. We believe that our strength is inside us and when you feel comfortable you feel confident. We dare women to hold dear the differences that make us real, powerful, and uniquely wonderful.